Privacy policy

Last Updated: July 4, 2026

This Privacy Policy describes how Fashionown (the “Site“, “we“, “us“, or “our“) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from the Site or otherwise communicate with us (collectively, the “Services“). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

2. How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others

3. What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Basic contact details: Including your name, address, phone number, and email.
Order information: Including your name, billing address, shipping address, payment confirmation, email address, and phone number.

Account information: Including your username, password, and security questions.
Shopping information: Including the items you view, put in your cart, or add to your wishlist.
Customer support information: Including the information you choose to include in communications with us, for example, when sending a message through the Services.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services (“Usage Data“). To do this, we use cookies, pixels, and similar technologies (“Cookies“). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:

Shopify: As our core e-commerce platform host, Shopify supports our Site and processes data necessary to power our store.

Payment Processors: Our payment processors collect secure payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders. We do not store or harvest raw credit card numbers.

Online Tracking: When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, and cookies.

4. How We Use Your Personal Information

Providing Products and Services: We use your personal information to perform our contract with you, including to process your payments, fulfill your orders, send notifications to you related to your account or transactions, manage your account, arrange for shipping, and facilitate returns and exchanges.

Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing communications by email, text message, or postal mail, and to show you advertisements for products or services. This includes using your data to better tailor the advertising you see on our Site and other websites.

Security and Fraud Prevention: We use your personal information to detect, investigate, or act regarding possible fraudulent, illegal, or malicious activity to ensure a safe shopping environment.

Communicating with you: We use your personal information to provide you with customer support and improve our Services, ensuring we remain responsive to your inquiries.

5. Cookies and Behavioral Advertising

Like many websites, we use Cookies on our Site to power and improve our store (including remembering your actions and preferences), run analytics, and better understand user interaction with the Services.

We use Shopify's advertising services, such as Shopify Audiences, to help personalize the advertising you see on third-party websites. You can choose to set your browser to remove or reject Cookies, though doing so may negatively impact your user experience or cause some features to stop working correctly.

6. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances include:

Vendors and Service Providers: With third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

Core Platform Partners: With Shopify, to provide our standard e-commerce platform services and advertising.

Legal Compliance and Protection: To comply with applicable legal obligations (including responding to subpoenas or search warrants), to enforce our terms of service, and to protect or defend our rights, our users, or others.

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

Category of Personal Information    
Categories of Recipients
Identifiers (e.g., contact details, order/account info)    Business and marketing partners, Shopify
Commercial Information (e.g., purchase history, shopping info)    Business and marketing partners, Shopify
Internet/Network Activity (e.g., Usage Data)    Business and marketing partners, Shopify

7. Third-Party Links and User Content

If you choose to submit user-generated content (like product reviews) to public areas of the Services, this content will be public and accessible by anyone. Furthermore, our Site may contain links to third-party websites. We do not control and are not responsible for the privacy practices of third-party platforms.
8. Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

9. Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable. We cannot guarantee “perfect security,” and any information you send to us may not be secure while in transit. We retain your personal information only for as long as necessary to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

10. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information (such as the Right to Access, Delete, Correct, or Port your data).

Opt-Out of Sale/Sharing: You may have a right to direct us not to “sell” or “share” your personal information for targeted advertising. If you visit our Site with the Global Privacy Control (GPC) opt-out preference signal enabled, we will treat this as a valid request to opt-out for that specific device and browser.

Exercising Your Rights: You may exercise any of these rights where indicated on our Site or by emailing us at the address provided below. We will not discriminate against you for exercising your privacy rights.

11. International Data Transfers

We may transfer, store, and process your personal information outside the country you live in, including the United States. Your data is handled securely and in accordance with recognized lawful transfer mechanisms, including the European Commission's Standard Contractual Clauses (SCCs) or equivalent recognized protections, where applicable.

12. Contact Us

Questions about this Privacy Policy or requests regarding your personal data should be sent to us at:

Email: support@fashionown.com